ANDY WARHOL. LIFE AFTER THE SOUP CAN.

Films, Video Art and Installations 1963-1986

Exhibition at the Pärnu Museum
14 July – 14 August 2016

Andy Warhol, the 20th century’s legendary pop artist, whom the general public knows mostly for his series depicting famous icons – the Campbell soup can and Marilyn Monroe – announced in 1966, that he was finished with painting and would devote the rest of his career to film. Starting in the 1960s, the major part of his work was comprised of films, video art and installations. This exhibition focuses on Warhol’s audiovisual art and Warhol as a pioneer of Western experimental cinema.

These films and videos, which are strictly protected by intellectual property and distribution rights, are being deposited with the Pärnu Museum by the Andy Warhol Museum in Pittsburgh, Pennsylvania in the U. S., which is the official keeper of Andy Warhol’s legacy.

Warhol’s hobby – the maniacal documentation of people and his surroundings on video cassettes and Polaroid photos – which was quite exceptional at the time has become a daily activity in social media today. The subjects that Warhol dealt with from the 1960s to the 1980s are still topical today and are worthy of being raised and discussed. One can speculate on whether it is Warhol’s less explored work that has surreptitiously had the greatest impact on future generations. His chaotic performances at the Factory with social figures, transvestites, transsexuals, and rapidly changing superstars dealt with the significant social problems of the day, and are no less topical today. Most of his video work presages the subjects that reality TV has been covering for the last few decades. The patience of the viewer at that time was totally tested by his extra long, epochal single-take films, which are represented at the exhibition by Sleep, as well as My Hustler and Mario Banana, experimental films with chaotic narratives that deal with LGBTQ issues.

Warhol’s passionate love of fame and his attempts to combine art and consumer culture are expressed at the exhibition by selected episodes from Warhol’s rare TV shows that are unavailable on the internet, including Andy Warhol’s TV, Andy Warhol’s 15 Minutes and Fashion,. World-renown pop musicians, composers and intellectuals of the day, from Philip Glass to Cindy Sherman, appeared on Andy Warhol’s TV, a show broadcast on a local cable channel in New York. Fashion as indicated by its title set out to document the designers of the period and discuss such terms as trends, style, fashion, beauty, etc.

Also on display is Silver Clouds, the infamous installation created by Andy Warhol in collaboration with Billy Klüver – a magical and ethereal interactive installation, which will leave no one untouched. The centrepiece of the exhibition is Warhol’s Screen Tests, which is comprised of three-minute minimalist video portraits of celebrities, most of which have not survived. The “screen tests” on exhibit in Pärnu will allow the viewers to look into the eyes of Salvador Dali and Bob Dylan.

Warhol’s era and the background of his work is revealed in interviews with John Giorno, Warhol’s life partner at the time and the main character in Sleep, and Bob Colacello, Warhol’s close friend and collaborator from a subsequent period, which will be screened at the exhibition. The interviews were conducted by the exhibition curators and filmed in New York in late 2014.

Curators: Marian Kivila, Sandra Jõgeva
Exhibition team: Marju Kurvits, Triin Tammann, Indrek Aija, Kristjan Aariste, Margo Samorokov
Supporters: Cultural Endowment of Estonia, Pärnu City Government, Embassy of the United States in Estonia, Estonian Artists Association
Cooperation partners: The Andy Warhol Museum, Oot-Oot Studio
Special thanks: Bob Colacello, John Giorno, Benedict Chapman, Paul Firnhaber, Wendre AS, Eva Sepping, Tiiu Vitsut, Villu Jõgeva, Arne Maasik, Jan Leo Grau, Martin Saar, Meelis Tammemägi, Heini Soobik, Toomas Männaste, Piret Irs, Kristiina Davidjants, Port Arturi kaubamaja, T-Sshirtstore, Soho Fond.

ANDY WARHOL. LIFE AFTER THE SOUP CAN.
ANDY WARHOL. LIFE AFTER THE SOUP CAN.
ANDY WARHOL. LIFE AFTER THE SOUP CAN.
ANDY WARHOL. LIFE AFTER THE SOUP CAN.
ANDY WARHOL. LIFE AFTER THE SOUP CAN.
ANDY WARHOL. LIFE AFTER THE SOUP CAN.